Do you really know how to stand out in the crowd?
2019 is shaping up to be a big year for Bloggers.
As people continue to consume content through various social
media outlets, they are beginning to realize the power of Influencers.
One of the main attractions you have as a Blogger is your
influence on the buying decision that your followers make.
And yes, brands and marketers are paying attention to this.
As a Blogger, your tribe has an interest that aligns with
your message. This is great for you as it brings in a highly-targeted audience which
allows you to stand out from everyone on Instagram and other social media
platforms.
How to Stand Out as a Blogger and
Dominate
1 – Understand the Social Media Algorithms
One of the difficulties as a Blogger is depending on digital content as a means of income through the constant changing of the algorithms on platforms such as Facebook and Instagram.
Yeah, I know you’re tired of hearing about the mysterious
“algorithm.”
But, while this is largely out of the control of your hands,
it is important to understand what each platform is promoting at the time.
The reason is, as a Blogger you must always review your
analytics to know what type of content the algorithm is favoring.
So, if you have been posting infographs that are highly
visible and engaging, it’d be wise to continue to craft content that continues
to serve your audience and work in your favor.
Reviewing the stats of your work will always keep you ahead
of the game and stand out from the crowded online spaces!
2 – You have to Pay-to-Play on Social Media
You have to keep in mind that as these platforms become used
more and more for marketing, it will continue to be a pay-to-play environment.
This will hurt you if you choose not to pay for
advertisements, but rather let your organic reach do the work.
Now, I don’t want you to feel defeated, I just want to give
you a few things to think about as you continue to develop your online marketing
strategy. Consider focusing on the platform that is giving you the most in
return for your blog business.
For many Bloggers, Pinterest continues to be one of the main driving factors for traffic and revenue. However, Pinterest does not create the sense of community that is needed to maintain your income.
This is where platforms such as Instagram, YouTube, and even podcasting come into play. These three options allow for more engagement and connection with your followers. So, find which one works best for your blog and DOMINATE it!
3 – There Must Be Online Engagement
Another challenge for Bloggers in 2019 is to create content that is highly engaging as
mentioned earlier.
Once digital marketers found out how effective social
platforms, such as Facebook were, it became cluttered very quickly.
Online engagement can become difficult to get, especially from an organic perspective. As a high-performing Blogger, at some point you will have to spend money in order to get your content seen. This method is a surefire way to increase engagement.
The one thing you must always keep in mind is that while paying for visibility online seems like an easy boost, you have to be highly strategic about it or you will waste lots of money putting your content in front of the faces of the wrong people.
4 – Stop Obsessing About the Algorithm
Although it was mentioned earlier to understand the algorithm, what ultimate beats it is quality content!
If you put out content that is valuable, you will always have engagement.
The thing I hear all the time from Bloggers and other Influencers is that “Instagram hates me!” They have told me time and time again that their content is amazing and that it’s the algorithm hating on them.
When I go to view their content, I’m underwhelmed. They
offer nothing that makes them stand out in the crowd of that social media
platform.
You should always look at your competitor and see what’s
working for them. You don’t have to copy what they’re doing, just make
something similar that’s 10 times better and speaks directly to your avatar.
Plus, the always changing algorithms shouldn’t completely affect your visibility online if you knock it out the park with your content. Look at the example below:
As you can see, this Blogger could’ve posted a regular photo with a basic caption, but she didn’t. She went the extra mile to provide an informative caption along with a visual aid to keep her readers on her post longer.
5 – Evergreen Content Will Always Rule
Current news and trends are good for viralability and to get the initial eyes on your blog business, but content that can stand the test of time is how your brand will thrive.
Those same blogging practices that have made your blog successful should always be applied to social media platforms.
What about evergreen content on Instagram?
If you’re favorite platform is Instagram, then you’ll want
to have a helpful caption to accompany the gorgeous photo you’ve created. Don’t
just post your photo and say:
“Good times with the family! #lifegoals #familyovereverything…”
Give your reader MORE!
For example, if you do have that epic family shot, write a compelling post that highlights both your family and your business. But, don’t do it in a shady way. State something that hits to the core of your followers like:
“Family is my life! Creating this blog business has made me truly learn a lot about myself that I didn’t know existed. My husband and my kids have all been supportive even when I’ve had to have long days away from them. Mom guilt is real and I’m still trying to find that balance. What do you do when you go through this type of guilt in your business or in your career?
#bloglife #familyiseverthing #momboss”
Do you get it now?
Although this caption talks about the business, it let’s the
readers in on a more vulnerable side of you. Plus, a question at the end opens
up the box for high engagement which can give you multiple leads for your
product.
This is just an example that I would put on Instagram, but
you can adjust it for whatever social media platform you like the most. The
main thing I want you to remember is that:
EVERGREEN CONTENT + VALUE = LEGACY
This is important in understanding how to remain relevant
and stand out in the crowd of the online world.
6 – Give Back
Being a kind person is not just for the people you know and
see in your life each day. As a blog business owner, you have to think of ways
to give back to others.
While online, we sometimes get caught up in our numbers that
we forget about the people who got us here…
Our followers. Our tribe. Our community.
Give back to them by being genuinely interested in their
life. Try to comment on at least one of your follower’s posts each day. This
will turn them into your raving fan, especially since many successful Bloggers
don’t dedicate time to their community in this way.
A powerful tip that I
learned from Pat Flynn is to answer a reader’s question on a social media
platform like Instagram with a direct video message.
Now that’s how you give back to your tribe!
7 – Don’t Stop the Partnerships
No, I’m not talking about brand partnerships, but
collaborations that you probably did when you first started blogging.
You remember linking up with another Influencer to post an
amazing photo on your Instagram back in the day?
Many of the top Bloggers aren’t using this method as much, but it still works!
The only caveat is that you have to strategically pick someone one who can help improve your visibility online with the right audience for your brand.
This person is not a direct competitor, but someone in your
niche who solves a different aspect of the problem.
For example, if you both are in the food blogging industry, maybe one of you specializes in vegan friendly crock pot dishes, while the other focuses on vegan friendly desserts.
Final Thoughts
Several successful Bloggers are using the knowledge they’ve
gain cultivating their blog business into growing their social media presence.
Many of the principles are the same, you just have to understand the little
nuances that a specific platform is looking for.
My top tip for helping Bloggers stand out in the crowd of thousands of Social Media Influencers is to always optimize your profile/page and posts. As a Blogger, you how important SEO, readability, and beautifully placed media is to your blog.
Take that same approach with any social media platform and you will be successful. Learn what they want, read what the guidelines are from their actual online help page, and give them what they’re asking for. Those are the keys to being notice in the crowded room of social media.
Once you’ve conquered those action steps, you are able to
increase your revenue, grow your online, presence, and have a thriving
community.
This creates a life of freedom and allows you to
continue to provide the best life for your family.
Plus, you’ll make a positive impact in your community!
Meaning you will never be forgotten!
What’s Next?
To stand out from the crowd in 2019 you should consider condensing all of your information to one application.
This gives you the control to not only solidify your topic
authority, but it also allows you to not be affected by constantly changing
algorithms of social media.
From there, the app can help you monetize your content by
selling and marketing it all in one location.
You can use your talents in a way that has never been
possible until now.
Schedule a demo today and see how you can stand out and dominate
your blogging niche in 2019.