Over the last decade, brands have been investing more in business media, and they have also equipped content creators and online influencers with new tools, and better ideas to help promote their brand’s efforts.

As the need for content creation grows, so does the need for direct interaction with the audience. And as such, companies have turned to creating a mobile presence—a new norm for content creators.

As technology changes, mobile apps become as important as the content itself. Apps increase user engagement and ensure that your brand is always kept fresh in the minds of your audience.

Mobile apps can also mean a more direct and measurable user experience, which in turn can help shape public perception of your brand.

Considering a mobile app for your content-based business?

Below are 9 essential reasons why online content creators and influencers need their very own mobile applications:

1 – Increase audience interest

The number of smartphone users around the world is growing, and that means creators have a huge viable market for their content. Mobile apps make your work accessible to more users from different parts of the world. Once those same users are able to search for and use your app, you’ve unlocked an entirely new market that can be used to grow your brand.

2 – Connect directly with your audience

As a content creator, you are working to build a positive public perception—a task that becomes easier when you have a direct link to the people you want to target.

Over ninety percent of smartphones are Android or iOS. And there are more people with smartphones than there are people with a personal computer.

With your mobile app, you can connect and communicate with your audience directly making it much easier to collect valuable feedback.

3 – Receive direct reader feedback

Statistics show that the number of mobile users worldwide is estimated to be about 53 billion. This estimate is on the rise, as well as the total number of apps being downloaded every day. It all goes to show that since people spend more time on their smartphones than they do on other devices, they are more inclined to reach for an app than a browser.

”More importantly, the feedback collected from your mobile app is also likely to be more accurate than data collected from your website.”

As an online influencer, the move to a mobile app is a natural one and can help target more subscribers or sales and an overall larger audience.

4 – Use your app to work

The era of only using WordPress to make your blog posts is quickly fading away. These days, good content writers use a host of applications to make their content informative and engaging.

For example, Adobe Spark helps create witty and engaging quotes and imagery for your content. Writers can also use Google Docs to create, edit, and share documents. While apps like Grammarly and Correctica both help to create error-free write-ups.

If the content you produce is something other than writing, the Coshedule app may be able to keep track of your activity schedule. All these applications show the usefulness of having a mobile app that you too can use to market to your customers.

5 – Keep your brand relevant

Creating a mobile app is a fantastic opportunity to be able to keep your brand in the public’s mind constantly. Take the release of brand new content for example.

Each time new content is introduced, the mobile app can quickly catch the attention of all your followers. You can engage with them about the new features or a new development in your niche.

You can also create exciting activities completely centered around your content. For example, Google apps give you the advantage of having pop-ups on Android devices, even if the app is not open. You can use this to remind your audience to come back to the app and interact with your business.

6 – Network with other Content Creators

Mobile apps are ideal for networking. They keep your content engaging, not only to your audience but to fellow content creators as well. You can use your app to interact and share ideas with fellow content creators and keep tabs on your social media as well.

Your mobile app can be used to keep in touch with a variety of people, all to help grow your business.

7 – Keep up with the tech trend 

Technology, as we have it, is not the same as it was ten years ago and will continue to be different in the next ten years.

These days, having a mobile presence is now a requirement for every content producer and every website.

Web developers are making websites mobile-friendly because they understand the influence of mobile devices. More people are using their phones for everything in their lives—especially for information searches. As a content writer and online influencer, it is important that you own a mobile app to stay competitive in our quickly developing tech age.

8 – Never miss a moment

Content creators need to post new articles as often as possible. New offerings ensure that the audience is constantly engaged with the brand and product.

It also helps keep your brand relevant in your industry as mobile apps help to bridge the gap between creator and audience.

You can stay on top of your niche and make it, so your audience never skips a beat on the new and exciting things to come next for your brand.

9 – Advertise on a budget

Having a mobile app allows you to show your audience whatever you want. Besides the cost to develop the app, mobile apps allow for cheap to virtually free advertising.

Because you’re directly connected with your consumers, your app has a more direct impact on the audience than a more conventional form of advertisement.

The push notifications also allow for more personal interactions than email, for example, and can help promote offers from both you and partner companies.

For content creators, having your own mobile app can make all the difference in your marketing.

Let’s make great things happen.

Handy

(Original Article Date: August 14, 2019/Updated March 30, 2021)

The post 9 Reasons Content Creators Need an App appeared first on Dynamik Apps | AI Automation that Grows Your Business.

With a booming industry, Influencer Marketing is helping people to leverage their business with brands.

Influencer Marketing Statistics for 2019

If you want to be an Influencer, then read these 25 incredible Influencer marketing stats to help you dominate your competitors.

Fact 1 – Instagram is the fastest growing social network in 2019.

Facebook has the largest user base, but Instagram is catching up. Instagram has become the powerhouse platform, particularly with younger social networkers and influencers.

Fact 2 – 320 new influencer marketing focused platforms and agencies were created over the past 12 months.

This is an increase from 2015, when there were only 190 influencer marketing platforms and agencies.

Fact 3 – Businesses who understand influencer marketing can gain impressive return.

Businesses are able to get up to $18 in earned media value for every $1 dollar they spend on influencer marketing. $5.20 is the average return on $1 spent on Influences in 2018.

Fact 4 – There is double the growth in Influencer Marketing.

Influencer Marketing in 2019 is predicted to more than double the 2017 figures of $3 Billion and is expected to continue growing.

Fact 5 – In 2018 there was a massive 325% increase in Google searches for the term “influencer marketing.”

Searches rose from 21,000 per month to 61,000 in 2018.

Fact 6 –Influencer Instagram engagement rates are higher than those on Twitter.

And interestingly, engagement rates fall the more followers you have.

Fact 7 –Influencer marketing is the best delivery mechanism for content marketing.

That’s why the increase in influencer marketing is matched by an increase in content output.

Fact 8 – 69% of marketing professionals and brand representatives who run influencer marketing campaigns focus on the B2C sector.

The remaining 31% running campaigns for firms in the B2B sector.

Fact 9 – 92% of marketing professionals believe influencer marketing is an effective form of marketing.

63% will increase their Influencer Marketing Budget in 2019.

Fact 10 – Influencer marketing attracts high-quality customers.

82% of marketing professionals believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing.

Fact 11 – Influencer Marketing is a great return on brand’s investment.

Most marketing professionals consider earned media value a good measure of ROI (return on investment).

Fact 12 –58% of marketing professionals use tools developed in-house to execute their influencer marketing campaigns.

This means there are opportunities for entrepreneurs to develop tools to further simplify the influencer marketing process.

Fact 13 –Instagram is the platform of choice for influencer marketing campaigns.

79% of marketing professionals consider Instagram important for their influencer marketing campaigns.

Fact 14 –Businesses use influencer marketing for differing reasons.

However, the most popular reason is to create a campaign to increase awareness.

Fact 15 –Marketers believe that finding and selecting the best, most relevant influencers is the most challenging part of influencer marketing.

This is why so many platforms, apps and tools have been created to assist brands and marketers with their influencer search.

Fact 16 – Influencers must always remember that audience engagement is top priority.          

Audience relationship is considered the most valuable factor when partnering with Bloggers and Influencers.

Fact 17 –Influencer Marketing is a scalable marketing tactic.

If you want to create a bigger campaign, all you need to do is to work with more influencers with larger followings – as long as they remain relevant to your niche.

Fact 18 –Businesses appear to understand that the best way to measure your influencer marketing ROI is by using a metric that measures the goals of your campaigns.

For example, a business focusing on awareness should use a different measure of ROI metric compared with a firm using influencer marketing to increase its sales.

Fact 19 –77% of marketing professionals run their influencer campaigns in-house.

Only 23% of marketing professionals are using agencies.

Fact 20 –It may soon be possible to automate the whole process from influencer selection through to influencer payment.

However, people value the personal touch and think influencer marketing is a hands-on process.

Fact 21 –43% of marketing professionals rated engagement or clicks as the most important criterion when selecting an Influencer.

This means businesses know that engagement is key and don’t want to be caught with fake influencers.

Fact 22 –The biggest challenge to marketing professionals managing campaigns in-house is finding influencers.

An advantage of working with a specialist influencer agency is that they will recommend proven influencers that are willing to work with you.

Fact 23 –Influencer marketing campaigns focused on branding or engagements can generate 8x ROI.

This indicates that influencer content is more than eight times as effective compared to alternative methods of brand building, such as paid social ads or television.

Fact 24 –Influencers with 50,000-250,000 followers delivered a 30% better ROI per dollar spent compared to those with 250,000-1M followers.

This means, the larger the Influencer, the lower the ROI.

Fact 25 – Instagram posts using popular hashtags to denote promotion have increased over the past two years.

In 2016, 1.1 million posts used phrases such as #spon, #ad, or #brandname. The sponsorship hashtag stat tripled to 3.1 million in 2018 and is expected to rise to 4.4 million in 2019.

However, only 11% of Influencers are fully compliant with FTC and CMA guidelines.

What’s your next step to becoming an Influencer?

From the facts above you’ve seen that the most successful Bloggers and Influencers are the ones that have a relationship with their followers…

…real engagement.

One way to do that well is to give your followers a mobile app where you can control the content they see. Now you can ensure that your followers can stay in touch with all your articles, courses, events, products or services

If you’re interested in having your blog converted into a uniquely designed specialized mobile app, then schedule a demo today.

The post 25 Incredible Influencer Marketing Stats and Facts You Must Know for 2019 appeared first on Dynamik Apps | AI Automation that Grows Your Business.