With a booming industry, Influencer Marketing is helping people to leverage their business with brands.

Influencer Marketing Statistics for 2019

If you want to be an Influencer, then read these 25 incredible Influencer marketing stats to help you dominate your competitors.

Fact 1 – Instagram is the fastest growing social network in 2019.

Facebook has the largest user base, but Instagram is catching up. Instagram has become the powerhouse platform, particularly with younger social networkers and influencers.

Fact 2 – 320 new influencer marketing focused platforms and agencies were created over the past 12 months.

This is an increase from 2015, when there were only 190 influencer marketing platforms and agencies.

Fact 3 – Businesses who understand influencer marketing can gain impressive return.

Businesses are able to get up to $18 in earned media value for every $1 dollar they spend on influencer marketing. $5.20 is the average return on $1 spent on Influences in 2018.

Fact 4 – There is double the growth in Influencer Marketing.

Influencer Marketing in 2019 is predicted to more than double the 2017 figures of $3 Billion and is expected to continue growing.

Fact 5 – In 2018 there was a massive 325% increase in Google searches for the term “influencer marketing.”

Searches rose from 21,000 per month to 61,000 in 2018.

Fact 6 –Influencer Instagram engagement rates are higher than those on Twitter.

And interestingly, engagement rates fall the more followers you have.

Fact 7 –Influencer marketing is the best delivery mechanism for content marketing.

That’s why the increase in influencer marketing is matched by an increase in content output.

Fact 8 – 69% of marketing professionals and brand representatives who run influencer marketing campaigns focus on the B2C sector.

The remaining 31% running campaigns for firms in the B2B sector.

Fact 9 – 92% of marketing professionals believe influencer marketing is an effective form of marketing.

63% will increase their Influencer Marketing Budget in 2019.

Fact 10 – Influencer marketing attracts high-quality customers.

82% of marketing professionals believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing.

Fact 11 – Influencer Marketing is a great return on brand’s investment.

Most marketing professionals consider earned media value a good measure of ROI (return on investment).

Fact 12 –58% of marketing professionals use tools developed in-house to execute their influencer marketing campaigns.

This means there are opportunities for entrepreneurs to develop tools to further simplify the influencer marketing process.

Fact 13 –Instagram is the platform of choice for influencer marketing campaigns.

79% of marketing professionals consider Instagram important for their influencer marketing campaigns.

Fact 14 –Businesses use influencer marketing for differing reasons.

However, the most popular reason is to create a campaign to increase awareness.

Fact 15 –Marketers believe that finding and selecting the best, most relevant influencers is the most challenging part of influencer marketing.

This is why so many platforms, apps and tools have been created to assist brands and marketers with their influencer search.

Fact 16 – Influencers must always remember that audience engagement is top priority.          

Audience relationship is considered the most valuable factor when partnering with Bloggers and Influencers.

Fact 17 –Influencer Marketing is a scalable marketing tactic.

If you want to create a bigger campaign, all you need to do is to work with more influencers with larger followings – as long as they remain relevant to your niche.

Fact 18 –Businesses appear to understand that the best way to measure your influencer marketing ROI is by using a metric that measures the goals of your campaigns.

For example, a business focusing on awareness should use a different measure of ROI metric compared with a firm using influencer marketing to increase its sales.

Fact 19 –77% of marketing professionals run their influencer campaigns in-house.

Only 23% of marketing professionals are using agencies.

Fact 20 –It may soon be possible to automate the whole process from influencer selection through to influencer payment.

However, people value the personal touch and think influencer marketing is a hands-on process.

Fact 21 –43% of marketing professionals rated engagement or clicks as the most important criterion when selecting an Influencer.

This means businesses know that engagement is key and don’t want to be caught with fake influencers.

Fact 22 –The biggest challenge to marketing professionals managing campaigns in-house is finding influencers.

An advantage of working with a specialist influencer agency is that they will recommend proven influencers that are willing to work with you.

Fact 23 –Influencer marketing campaigns focused on branding or engagements can generate 8x ROI.

This indicates that influencer content is more than eight times as effective compared to alternative methods of brand building, such as paid social ads or television.

Fact 24 –Influencers with 50,000-250,000 followers delivered a 30% better ROI per dollar spent compared to those with 250,000-1M followers.

This means, the larger the Influencer, the lower the ROI.

Fact 25 – Instagram posts using popular hashtags to denote promotion have increased over the past two years.

In 2016, 1.1 million posts used phrases such as #spon, #ad, or #brandname. The sponsorship hashtag stat tripled to 3.1 million in 2018 and is expected to rise to 4.4 million in 2019.

However, only 11% of Influencers are fully compliant with FTC and CMA guidelines.

What’s your next step to becoming an Influencer?

From the facts above you’ve seen that the most successful Bloggers and Influencers are the ones that have a relationship with their followers…

…real engagement.

One way to do that well is to give your followers a mobile app where you can control the content they see. Now you can ensure that your followers can stay in touch with all your articles, courses, events, products or services

If you’re interested in having your blog converted into a uniquely designed specialized mobile app, then schedule a demo today.

The post 25 Incredible Influencer Marketing Stats and Facts You Must Know for 2019 appeared first on Dynamik Apps | AI Automation that Grows Your Business.

Perhaps your purpose is to make a positive impact on your community, build your brand, and grow your followers.

If so, converting your website to an App may be for you.

One of the main reasons Bloggers like you are considering mobile apps is to build brand awareness and to stand out from the competition.

But if you think mobile apps are for big name brands only, you’re wrong.

More and more entrepreneurial Bloggers are turning their websites into an app, because they know it’s risky to build your brand, your following, on “rented” social media property.

Build Brand and Recognition with Your Own Mobile App

A mobile app can solidify your Blogger brand in two ways:

Brand

Your mobile app is like a blank billboard.

You can make it stylish, fun, hip, functional, educational, or transformative. But you need to make sure your app has features your followers love while being personally branded and beautifully designed.

Recognition

The more often your followers are involved with your app, the more trust you build, then the sooner they will buy your product and/or service. This creates “customer awareness” of your brand.

Having your own mobile app means you can focus on giving value to your real fans.

In case you’re not sure why a Blogger would want to convert their website into a native app, here are the top five ways an app can solidify your brand as a Blogger.

Why Converting Your Blog to an App Improves Your Brand and Gives You Authority

1 – Improves Engagement with Your Followers

Having your own personalized mobile app is a game changer because you can directly engage with your followers in the app so that you’ll always be connected with your tribe.

A well-designed app builds relationship with your followers on a different level from social media or interaction on your website. And you can improve engagement by sending notifications so you can reach your followers 24/7.

Not only that, you can sync your app with social media to help your followers share content with their friends, extending your brand further.

2 – Will Boost Mobile E-Commerce Traffic and Monetizing Your Business

Imagine being able to monetize your content, knowledge and expertise through your own personalized app. Now it’s possible.

A personalized brand-focused e-commerce app makes it easy for your followers to shop while building your brand.

And even if they are not on your app, your logo is a constant reminder on their mobile screens. This means you’re building trust, brand recognition and an excellent mobile experience.

Converting your website into an app will make a difference to your business by making it simple for your followers to:

• review your courses
• check product availability
• receive special offers
• make purchases

3 – Creates a New Marketing Channel for Your Business

Instead of focusing on social media platforms to build your brand, one of the biggest benefits of your own mobile app is that all the information you want to give your followers is always at their fingertips.

Push Notifications are the new Email Newsletters

Through push notifications, you’re interacting and reminding your followers about your brand, your products and services. You’re giving your followers exactly what they want when they want it.

This is app marketing made easy.

And by having your mobile app in the App Store or Google Play, you globally expand your reach with another marketing channel.

What’s more… getting your brand, name, logo, or tagline in front of your followers is a useful marketing strategy that can boost your brand recognition.

4 – Helping You Provide Better Customer Service to Your Followers

Your mobile app can make it easy to deliver customer service instantly and seamlessly. This means you’re more likely to keep your followers happy and coming back again.

Although social media is a good way to connect, message and give support to your followers, apps now provide an innovative channel of communication.

Having your own mobile app demonstrates that you’re committed to taking care of your followers’ needs because you can provide fast support through chats, public discussion forums or private groups.

This shows them that you care and want to help.

And when customer satisfaction increases, your sales will too. Best of all… you’ll receive message notifications to always stay connected to the heart of your community.

5 – Be Visible to Followers… Always

Having your own App makes you visible to your community because you control the content, reach and engagement with your tribe.

Even if your followers aren’t regularly using your app, if they have your app downloaded on their phone, they’re going to see it every time they look through their apps.

This means you’re constantly visible and they’ll be reminded that you exist.

How to Stand Out from Your Competition

It’s still rare, these days, for every Blogger and entrepreneur to have their own mobile app. Now is the time you can be ahead of your competitors.

Be the first in your niche to offer a mobile app to your followers.

They’ll be astonished by your forward-thinking approach! You’ll be seen as innovative and someone who is a first adopter of this new way of content marketing.

And when someone is interested in your articles, courses, events, products or services, you can tell them to download your app.

They’ll instantly know that you’re a successful business because you have an app.

So be bold… be a Blogger with an app for your followers and see what it does for your brand and your business.

If you’re interested in having a uniquely designed specialized Mobile App, then schedule a demo today to see this NEW blog to app platform!

The post 5 Reasons Why Converting Your Website (Blog) to an App can Solidify Your Brand appeared first on Dynamik Apps | AI Automation that Grows Your Business.